Intel may exit the Smartphone and tablet markets, after all, burned after tens of billions of dollars, its market share remained at the edges. More recently, according to Forbes small series from Intel spokesman Patrick Moorhead Gets the message about, the company soon will reset chip development priority, and lift the mobile device design, code-named Sofia and Broxton Atom chips.
Specifically, Sofia and Broxton Atom chips will be "to provide higher returns, advance the company's strategic products" instead. Alleged that Intel plans to adjust internal policies one of the end of April, in the adjustment, since Intel has identified the 10 most large-scale layoff activity, planned for 2017 years ago cut 12,000 jobs worldwide.
As we all know, Intel Mobile chips planned route map has been shaky, currently on the market Intel for smart phone and tablet computer chips is very old and the next time the replacement in sight, despite the new Sofia chip set to ship this year, but Broxton has been delayed.
In addition, the plans out of Cherry Trail platform Intel Atom X5 Tablet processor, code-named Apollo instead Pentium Celeron and Pentium Celeron processor instead of the Lake. Not sure if it's because shipments of Cherry Trail is too low, but currently, most PC makers prefer Skylake schema Core m chip, and released a number based on the chip, 2-in-1 device and tablet computers. Moschino Galaxy S5
Intel spokesman confirmed that the tablet will be treated as a separate market to look at, will the existing traditional fusion chip product line, but will still provide support for chips on the market.
"Based on Cherry Trail platform chips Tablet PCs are getting lost in the mobile computing market, so we will not add it as a separate product line. New wiring diagrams, we will still continue to Sofia 3G/3GR, Bay Trail, Cherry Trail chips to provide necessary support, while Apollo Lake after chip and part of the Core range of products instead of such chips. "
In the process of restructuring, Intel product lines and projects is a very normal thing for a retrial, and part of the product line being cut off is not surprising, this is undoubtedly a wise decision for Intel.
Atom chips high tuition fees?
The past, Intel has been manufacturers to provide Atom chips for smartphones and tablet computers, by way of joint marketing profits. However, in order to get more manufacturer support, Intel adopted a subsidy discount policy, for the purpose of prompt access to a large market share. However, subsidies policies there is no effect, Intel can hardly move the ARM in mobile rising markets, and Atom chip equipment only have a measly 1% market share, very poor.
Because of a failed mobile strategy, and as a result is very serious. Intel reality in 2013-year loss of $ 3.1 billion, followed by 2014 year net loss widened to $ 4.2 billion. In 2015, Intel's mobile business conditions have not improved, even though Intel claims to have a certain level of profitability, but it's still a loss of 3.2 billion dollars. In other words, by the end of 2015, Intel's mobile chip business has been losing more than $ 10.5 billion.
However, in the wake of recent earnings, Intel said it will continue to hold 5G network era, in 2020 is expected to launch integrated baseband chip 4K 100 times faster data throughput. The point is, when the chip will not just for mobile devices, and may also include PC, smart home devices, robotics, unmanned technologies, wearable devices, networking devices, and enterprise-level networks, and so on.
Back in 2003, when Intel Centrino wireless strategies to achieve a ubiquitous Wi-Fi laptop, Intel is able to grasp but good 5G times? Time will tell everything. Moschino Galaxy S5 Case
[Article correction]
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Tags: Science and technology Tablet , Cell phone
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