Believe that many people in the phone APP is installed on a wide variety of camera class, which to a certain extent, reflect the people's demand for photos, but it just stays at the software level. On the hardware side, the traditional DSLR, micro-and card sharing photos a lot faster not as convenient as cell phones in real time, the camera is much the same in the form, and this form is not suitable for people's life scenes.
At night to eat supper or to KTV, how to take a photo of a high quality? Traditional cameras and mobile phones out of the photos are subject to light and angles. Even professional DSLR, camera or meet up with friends and other occasions are somewhat outdated.
From Shenzhen 3dB hardware team has designed a camera suitable for ordinary users, can adapt to any light and angle, real-time transfer from camera to phone through WiFi, meet the needs of users take pictures and share anytime, anywhere. Network founder Zhu Jizhi told Lei feng, it's ability to automate post-processing photos from the hardware side.
How do ordinary users need a camera?
3dB team when in the design of the camera, hoping to learn it costs zero. Shaped fuselage with 5 keys before, but in practice find too complex, and a key threshold of operation will bring more people; except the power key, and most user interaction is power switch charging port and out of such consideration, they last throughout the body while keeping a shutter button.
So they are processed on the imaging modalities: in lighting, lighting, film making, color processes into a model and products, through the algorithm to be showing a movie-quality style. After taking pictures this means that users do not need to do any post processing, automated retouching on the hardware side.
Overall, they were very clear on the product ideas on:
One-button operation, taking pictures is very "dumb", zero learning curve;
Whether it's night or the backlight, can ensure the quality of images;
Photo value lies in sharing, they solve from your camera to your phone (via WiFi and APP) sharing in real time;
Interchangeable lens.
Now the lens of the camera adapter M4/3, other lenses can be replaced through the adapter ring, mainly to meet part of the needs of professionals. But for average users, this feature is probably less useful.
Since it is a product for the general public, and may require more consideration on the design for the common user experience, such as portability. This product is different in form from traditional cameras even a little "different", and how to avoid having it become a niche product might also need to consider the problem.
The technology behind the support
Camera key device of three parts: lenses, sensors and imaging engine. Is responsible for the gathering of optics of the camera sensor is responsible for the electrical signals to optical; imaging engine is responsible for electronic signals into images. 3dB team spent a lot of time to study the imaging engine (also known as image processing engine), which is the core of the camera determines camera quality is good or bad.
Common Imaging engines have the Canon DIGIC, Nikon EXPEED Venus, Sony Bionz, Panasonic and Olympus TruePic, but they never sell imaging engine. Zhu Jizhi told Lei Feng network, high technical threshold for the imaging engine, which is their core strengths.
In fact, imaging engine, is a very laborious task, changes in real life a little light is a separate scene, besides enriching features and the corresponding algorithm, you also need to balance the various scenes get relatively good image, and in the process also takes a long time accumulation of technology.
The camera is still on a small scale beta is expected to be listed on the mass production next year.
Lei feng's network: since users do not care about taking pictures of light and perspective, then why do you mention is "movie quality"?
Zhu Jizhi: blockbuster movies like in the complicated light, because in a complex picture will light layering, pitch deep and three-dimensional, our team did was to achieve this effect.
Professional photography photos are to go through later PS, by manually debugging makes pictures look similar to have eyes to see color. While we do can be seen as the later process into an automated process. Algorithms and scene of the adapter is done automatically, in which case they are complex, layered light reduction.
We do lots of debugging, tuning, in different combinations of light, scene, take out pictures and see close, it's a never-ending job, we currently only 70 points.
Lei feng's network (search for "Lei feng's network", public interest): this camera takes photos only about 400 KB in size, and resulted in loss of picture detail, please? Take high quality photos, and to understand that quality is the high resolution?
Zhu Jizhi: we design products designed to facilitate ordinary users from photo sharing to mobile Internet. So in the image compression, size and is optimized for mobile screen to do because 90% people are now on your phone see photos were shared out.
Pixel only 20% quality-30%, there are many other weights, not by increasing pixels or parameters to improve picture quality, but by increasing the color reduction levels, light levels to improve the quality of light and shade.
Dialogue with the creator, find product highlights-"materialist" is a network of Lei feng to create brand products reported (General number: okweiwu). We care about a product is, where it came from, where you want to go. Wishes to do the same in the hardware industry, read the "materialistic" articles can be of inspiration.
If you want to talk to us about your product, please send an introduction to chanpin@leiphone.com,24 hours will restore.
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